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Pleasure has no limits

May 18, 2011

Pleasure has no limits Pleasure has no limits Pleasure has no limits Pleasure has no limits Pleasure has no limits

This is the message of the newly presented ad campaign for Sin Fin "Guarda" wines. In continuation with its expansion and consolidation in the national argentinean market the new campaign, in graphic, video, and digital format and produced entirely in Mendoza, will have national exposure in specialized magazines, tv, street and online advertising and viral marketing.

The new image, refined "glam" inspired by the vintage and fetichista style of Ellen von Unwerth, represents the character of the wine itself: young, international, elegant and always in vogue.  It is accompanied by the slogan "Pleasure has no limits". The video formats film noir feel and mood is contrasted by the everlasting classic pleasure tones of Edith Piaf's "Je ne veux pas travailler".

The film production and postproduction was done by Mg-i in collaboration with Guillo Milia from the wine branding agency Ballester/Milia.

Here is the video, a guilty pleasure. Enjoy responsably... or not.