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Dot Whatever You Want

June 22, 2011

Dot Whatever You Want

This week ICANN, the Internet naming board, voted on opening up the web address suffixes, the .com's  that have ruled the internet world for the past 26 years. As of next year a whole new spectrum of personalized web address possibilities will be available. Imagine a new platform for creativity and ingenuity just waiting for exposure.

This decision, one of the biggest changes in the webs history, will allow web suffixes to expand virtually without limits. This coincidently comes right at the time when the shift to the next generation IPv6 addressing system. Which means that as of now there is an almost infinite amount of devices that can be attached to the internet, with an almost limitless types of addressees to be found.

Business and organizations that have domain suffixes such as .com, .edu, .ar, .org (there are 22 internationally that until now could be used) will be able to own, or at least be part of a group that owns a suffix, for example .bank or .sport. This also allows web addresses to be entirely in a certain alphabet that is not Roman, for example Mandarin o Cyrillic. It would also benefit  corporations that want to huddle their brands, for example a .apple address would certify that the web site or application is certified by Apple. But certainly the ones that will benefit most from this giant decision are the internet registrars who sell the rights to site names.

Analyst expect 500 -1000 domain suffixes to be bought in the auction which starts on january 12, 2012 and will run for 90 days. ICANN has set a fee of $5000 per personalized suffix, however they expect that many companies will reach deals with multiple parties to avoid a public auction. One can only start to imagine the array of different suffixes and their content, such as .food or .coop or .social….or…etc. etc.